Our Story
The Story
Hi! We are Logan and Jack, both university students studying Business who were born and raised in Ontario, Canada. We grew up together and were always drawn towards the idea of creating our own unique brand and managing our own business. We decided to start Grain with a simple idea: golf doesn’t have to feel buttoned-up.
At Grain, we make pieces for people who play their own way. Classic looks with a modern touch, made to move from the course to wherever the day takes you.
What does Grain mean?
There's a certain kind of person who never really fit the mold. Not because they were trying to stand out, but just because they were too busy being themselves to bother fitting in.
Golf has a version of that person too. The one who keeps it simple while everyone else is dressed like a billboard. Who plays their game, carries themselves with ease, and doesn't need the flash to feel like they belong.
That's where Grain started. But it didn't stay there. That feeling of showing up as exactly who you are, without apology, without performance, that's not just a golf thing. It's the way some people move through the world. Quietly confident. A little different. Not following the script because they never picked it up in the first place.
Grain is for those people. The ones who choose character over costume, simplicity over noise, themselves over whatever everyone else is doing.
That's your grain. Own it.